This live digital and social campaign at peta2 solved a big problem: how to make the scary (and often upsetting) topic of animal advocacy into something accessible that would inspire people to take action?
Why, a sign from the ~universe~, of course.
Downloadable Fortune Tellers
A set of oracle cards participants can order:
TikTok Filters promoting the oracle cards:
Web feature on how each astrology sign can use their innate strengths to help animals.
Social Posts
Made By
Copywriter/Content Creator/Social Media Manager | Marissa Price
Creative Director | Rachelle Owen
Logo and Original Idea By | Caroline Gardner
Content Creator | Erin Bird
Content Creator | Hailey Hansen