Smithsonian National Postal Museum
“Push the Envelope”
We turned postal history from snoozefest to buzzworthy by showcasing the wild things Americans actually mailed—like babies, buildings, and coconuts.
Our approach? Simple. Tell true stories so bizarre that people can't resist wanting to learn more.
You might think that a topic like the National Postal Museum would be boring, but we did tons of research, and it turns out, it’s a treasure trove of storytelling fodder. Seriously, this campaign is just the tip of the iceberg.
So, we let the truth do the heavy lifting, accompanied by a professional tone reminiscent of a slightly disappointed US Postal Service representative.
The "Push the Envelope" tagline tied it all together perfectly—postal pun intended—while positioning the museum as the keeper of America's quirkiest untold stories.
End result? We converted skepticism into "I need to see this for myself" intrigue.
After all, who wouldn't want to learn more about a time when you could actually mail a child?
Experience
Stamp Baby Onesie
Mail Coconut Cup
Postal Potato Stress Ball
Stamped Brick Paperweight
Your Turn to Push the Envelope!
Mail friends, family, or yourself a personalized brick, potato, coconut, etc. from the museum.
In addition to being the coolest mail they’ve ever received, your item will also have a unique stamp only issued by the post office inside the Postal Museum (like the Vatican).
Art Director: Lori Tsai