Dave’s Killer Bread asked us to help promote their new better-for-you snacks in ways that would get attention and give people a chance to try out the product.
If poop puns, rest-stop bathroom takeovers, and city bathroom plop-ups don’t do the job, what will?
DV’S KILL BD
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VCU Brandcenter Sprint Winner
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VCU Brandcenter Sprint Winner |
Dave’s Killer Bread wanted help breaking out of the bread aisle and into the snack aisle.
This loud and crowded space needs something really weird to get people’s attention. Enter, the poopon roll.
Activation 1: Rest Stop Takeovers
Activation 2: City Plop-Ups
To ensure that everyone hears about how Dave’s Gives a Crap, at our Plop-Ups, “Dave” will be interviewing people about their poop journeys for a social media series called Toilet Talk.
After answering awkward questions and enduring poop puns, they’ll get to take home free Dave’s Killer Snacks.
Made By
art director | Isabella Pinson
art director | Chloe O’Halloran
creative brand manager | Sophie Reinhart
strategist | Judson Simpson
copywriter | Sam Khan
copywriter | Marissa Price